Unit 65; Web Animation Task A

Uses of web animation

Banner Adverts

Banner adverts is a form of advertising on the world wide web by an ad server, The purpose of banner adverts is to attract traffic to a website by linking the website of the advertiser. every time the banner advert is clicked on the website which hosted the banner advert receives money for every user who go's on to the banner advert which would most likely linked to a different website.

Heres a perfect example this example consists of Yahoo hosting a banner advert from the mobile phone network orange
Animated interface elements
The perfect example for the usage of animated interface elements are android smartphones or I-Phones,
the menus used on the phone or the buttons that can be found on a website where when you hover over them they will either have a drop down menu or be high lighted when the curser is above them.

examples of interface elements
Sliders, slider gives users control of elements in an application, for example adjusting; font size, speed and rotation of objects.

Icons, Creating an icon you have the choice of deciding whether to have a up state and depressed state, which can be customised by drawing icon images.

Promotion
Promotion is a method of making people aware of a product or organisation such as a business and to increase sales and public awareness. a primary example is a midwest animation promotion society which are trying to promote the development of anime and manga as a valid art form to north america and to get people to learn about eastern culture and traditions.

It could also be used in the gaming industry, it can be a form of promotional advertisement and can be best found in MMO (Massive Multiplayer Online) games, specially in anime styled games.

Instructions

The definition of instructions is the act, practice or profession of instructing. The use of this in web animation is normally instructional websites such as the knotting industry there are plenty of knot websites which use web animations to support the purpose of there websites which makes the user interact by pausing at a specific step whilst they try and keep up with the animation.
The example as you can see is an ongoing animation which doesn't allow you to pause which can be quiet inconvenient when trying to keep up with the animation.

overall i feel these type of animations are beneficial for the users as it supports them when trying to achieve something it would be much more helpful if the user is able to 'pause' at certain stages of the animations because this would help the interaction between the user and website.

history of animation

hand drawn (cel)

Cel is short for celluloid, which is a transparent sheet where objects are drawn or painted for traditional, hand-drawn animation, The use of cels has been practically abandoned in major productions. disney studios stopped using cels in 1990 when CAPS (computer animation production system) replaced this element in their animation process.
Cels was used to create the Disney's 'snow white and the seven dwarfs' in 1937


Flick Books

A flick book is a book with a series of pictures that vary gradually from one page to the next when turned rapidly it looks like the pictures are animated by simulation motion or some other change. there normally used for illustrated children books but could be also geared up towards adults and employ a series of photographs rather than drawings.





Graphical information file format (gif)


The Graphics Interchange Format (GIF) is a bitmap image  format that was introduced by compuserve in1987 and is being used widely in the World Wide Web because of its wide support and portability.


Animation


Optical illusion of motion

An optical illusion (also called a visual illusion) is characterized by visually perceived images that differ from objective reality. The information gathered by the eye is processed in the brain to give a perception that does not tally with a physical measurement of the stimulus source




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